CunChoice Thức ăn cho chó trưởng th… · Promo Pitch · Benefit First

[Style]: Realistic e-commerce live-stream sales aesthetic, focused on the authentic, tangible feel of factory source tracing. The footage is bright and crisp, product details are displayed clearly and intuitively, conveying a reassuring shopping atmosphere that highlights great value for money.
[Environment]: The filming location is a modern pet food production workshop. In the background, an automated packaging assembly line and neatly arranged red unsealed product units are visible, with multiple workers in white lab coats and blue work caps performing their tasks in an orderly manner. The floor is a clean factory epoxy floor. In the foreground sits a tidy wooden workbench, with multiple bags of CunChoice brand dog food neatly arranged on its surface.
[Tone & Pacing]: A friendly, enthusiastic live-stream sales host style, with a tight, brisk pace that emphasizes product discounts, raw materials and core selling points. The screen is split top and bottom to simultaneously show the host's explanation and multi-angle product details, with no lagging content throughout.
[Camera]: Dual-camera synchronized shooting with a top-and-bottom split screen. The upper half uses a fixed main camera wide shot to capture the full factory view and the host's full-body and medium-shot movements. The lower half uses a close-up camera that orbits 360 degrees around the dog food bag, clearly showing the bag's printed pattern, ingredient labels and net weight markings.
[Lighting]: Full-area cool white industrial lighting across the factory evenly illuminates the workshop production area. Soft fill light is added to the host's face to eliminate facial shadows, and local fill light is applied to the product close-up area to make the red packaging bag's color bright and vivid, with all text details sharp and legible.
[Character]: East Asian female, 22-28 years old, with fair, smooth, naturally glowing skin, a rounded oval face, relaxed facial features, a warm and infectious smile, and neat white teeth. She wears a sheer daily makeup, has a well-proportioned, slender figure, and a black short-sleeve Polo shirt printed with the brand logo. She is lively, highly approachable, enthusiastically shows the dog food and points at product labels, keeping a bright smile and focused expression throughout.

[Shots]
Shot 1:
  - Duration: 0.0sec - 6.0sec
  - Scene Type: Limited-time offer
  - Scene: The top-and-bottom split screen activates simultaneously. The upper half wide shot shows the modern pet food production workshop, with the host sitting behind the workbench where multiple red CunChoice dog food bags are neatly stacked. She holds one product bag, waves to the camera, then makes a '2' hand gesture. The lower half close-up shot shows the dog food bag placed on a white circular tray, rotating slowly and steadily to 360 degrees display the printed product pattern, flavor marking and '1kg' net weight text on the bag surface. The upper camera remains a fixed wide shot, and the lower close-up camera rotates in sync with the product bag.
  - Subject: Chỉ 20 ca thức ăn chó loại 1 cân xít tận nhà
Ngày hôm qua bác nào săn được giá này thì rất là may mắn luôn ạ
Shot 2:
  - Duration: 6.0sec - 11.0sec
  - Scene Type: Exceptional value price
  - Scene: The shot cuts to a medium close-up of the host holding the dog food bag, as she points one by one at the printed nutrition label patterns on the bag surface, smiling and carefully showing product details to the camera. The lower split screen continues the close-up of the rotating dog food bag, fully displaying the DHA, Omega and other nutrient element labels. A prominent bright yellow Vietnamese promotional subtitle pops up in the center of the screen. The upper camera slowly pushes in to a close-up of the host's hands and the product, while the lower camera maintains a steady rotation speed.
  - Subject: Vì ngày thường bên em bán là 59.000 một gói  Nhưng giá này vẫn rẻ
vì là giá tận kho sướng  không qua trung gian.  Sản phẩm nhà em được sản xuất
Shot 3:
  - Duration: 11.0sec - 16.0sec
  - Scene Type: Ingredient breakdown
  - Scene: The host places the dog food bag in her hand back on the table, gently adjusts the arrangement of the multiple dog food bags on the work surface, then runs the palm of one hand softly over the printed Border Collie pattern on the bag surface, and points her fingertip at the ingredient label area on the side of the bag. The lower half close-up shot simultaneously shows the ingredient description text on the side of the packaging bag. The upper camera pulls back from the close shot to a wide shot of the workbench, and the lower close-up camera adjusts its angle to face the side of the bag.
  - Subject: Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn
Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn
Shot 4:
  - Duration: 16.0sec - 20.0sec
  - Scene Type: Product effectiveness demonstration
  - Scene: The host sits upright in front of the workbench, faces the camera and spreads her hands in an explanatory gesture, while workers in the background continue working orderly beside the assembly line. The lower half split screen continues showing the rotating dog food bag, presenting the balanced nutrition related promotional text printed on the bag surface. Both the upper and lower cameras remain completely fixed, delivering stable, sharp footage.
  - Subject: và các vitamin giúp tăng sức đề kháng.
Shot 5:
  - Duration: 20.0sec - 26.0sec
  - Scene Type: Highlight consumer pain points
  - Scene: The host picks up the dog food bag again, holds it in front of her to show to the camera, then places the product back on the table to stack them into a neat arrangement, and points her finger toward the camera to convey a call to action. The lower half close-up shot continues showing the printed beef pattern on the bag surface, emphasizing the product's beef flavor selling point. The upper camera moves slightly following the host's hand movements, and the lower close-up camera keeps rotating to showcase the product.
  - Subject: Thú cưng của bạn sẽ hay ăn, trống lớn và có bộ lông mượt.
Bác nào nuôi chó cảnh mà cho ăn cơm với cá thì dễ bị mắc bệnh lắm ạ.
Shot 6:
  - Duration: 26.0sec - 29.5sec
  - Scene Type: Order placement process guide
  - Scene: The host stands sideways, holding two side-by-side dog food bags with one hand, and extends the index finger of her other hand to point at the brand and product name area on the bag. A yellow shopping cart icon effect pops up in the bottom left corner of the screen. The lower half close-up shot freezes on the bag surface printed with the full 1kg net weight label, and the final frame clearly presents all core product information. The upper camera stays fixed at a medium shot, and the lower close-up camera slowly stops rotating.
  - Subject: Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn
[Background Sound]:
- No background music at all; the entire runtime features a clear, bright, highly engaging Vietnamese live-stream sales voiceover, with no other sound effects or ambient noise present.
[Transition / Editing]:
- Synchronized editing using the top-and-bottom dual split screen format, where the upper half's host explanation footage and the lower half's product close-up footage link in real time. Transitions between different display segments are completed with smooth, snappy cuts, maintaining an overall brisk and fluid rhythm.