[1 Set 14 Hộp] POP MART THE… · Promo Pitch · POV Scenario

[Style]: Realistic live-stream sales aesthetic, with the authentic texture of an e-commerce live broadcast studio. Colors on screen are bright and saturated, the plush texture of the dolls is rendered clearly and delicately for strong visual impact, fully recreating the lively atmosphere of an offline factory live stream.
[Environment]: A real live broadcast studio inside a high-end keychain production factory. The background features a full three-tier wall display shelf completely filled with various Labubu plush pendants. A round white display table sits in front of the host, with sewing machines, parts storage boxes, finished product boxes, and a 7-step production process display board arranged around the area.
[Tone & Pacing]: Douyin e-commerce live stream UGC style, with a fast, tight rhythm. The host speaks warmly and rapidly, with fluid, forceful movements paired with quick camera cuts to build the high-energy promotional pace of limited stock and flash sales.
[Camera]: A fixed wide-angle shot captures the full environment and the host's full figure, intercut with close-up follow shots that catch the host holding the dolls to show details, paired with macro close-up lenses that focus on rows of plush dolls in different colorways, keeping the focus locked on the product at all times.
[Lighting]: Even soft studio lighting covers the entire live space. Spotlights on the display shelf precisely illuminate every row of pendants, while fill lights brightly highlight the host and display table area to fully showcase the fluffy, soft texture of the plush dolls. There are no harsh shadows on screen, and the whole frame is bright and clear.
[Character]: A 30-35 year old Southeast Asian man with healthy tanned skin, neat facial features, wearing a black medical face mask and a solid green V-neck short-sleeve T-shirt. He has a warm, bright, confident and capable demeanor, holding up and pointing at the dolls on the shelf with a smiling, energetic expression.

[Shots]
Shot 1:
  - Duration: 0.0sec - 3.0sec
  - Scene Type: Product display while handheld
  - Scene: The host stands in the wide shot of the factory live studio, gently holding a light grey Labubu plush keychain in his right hand, with his left palm facing up to support the doll from below, fully showing the complete product to the camera, before he places the doll back on the round display table in front of him.
  - Subject: Ê anh em, la bu bu thì có nhiều rồi nhưng mà bây giờ đổ ra
Shot 2:
  - Duration: 3.0sec - 5.5sec
  - Scene Type: Showcase multiple style options (fashion category)
  - Scene: The camera cuts to a close-up perspective, showing a neat row of Labubu plush keychains in different macaron colorways on the round display table up close. The dolls stand neatly, their plush surfaces fluffy and smooth, and the metal key rings on top clearly reflect soft light, revealing doll designs in brown, light grey, pink, cream yellow, and light blue colorways one after another.
  - Subject: Ủa anh em mua được cái con la bu bu này nhá  Anh em cầm
Shot 3:
  - Duration: 5.5sec - 9.0sec
  - Scene Type: Strongly promote key selling points
  - Scene: The camera cuts back to the wide shot of the live studio. The host extends his right hand to point at the dazzling array of plush pendants on the display shelf behind him, then turns around and picks up the light grey Labubu doll on the display table again with natural, fluid movements. The production process display board, sewing machines and storage boxes in the background are fully visible in the frame.
  - Subject: Và bỏng tay đó nha  Anh em nhấp vào giỏ hàm để coi
Shot 4:
  - Duration: 9.0sec - 12.5sec
  - Scene Type: Product display while handheld
  - Scene: The host uses both hands to hold up the light grey Labubu doll with his palms facing upward. The camera focuses on his hands and the doll, clearly showing the doll's delicate facial expression and plush texture, before he carefully places the doll back to its original position on the round display table.
  - Subject: Trời ơi đúng như mình nói luôn trời ơi bòng tay luôn các bạn ơi
Shot 5:
  - Duration: 12.5sec - 15.0sec
  - Scene Type: Product material showcase
  - Scene: The camera switches to a close-up again, slowly panning horizontally across the entire row of Labubu plush keychains in different colorways, pausing to showcase the color details and cute design of each doll one by one. The production process display board in the background is blurred to emphasize the product subject in the foreground.
  - Subject: Các bạn tiếp tục hòa hàng kiểm tra từ em nói  Em muốn hoa mắt trúng trời
Shot 6:
  - Duration: 15.0sec - 18.5sec
  - Scene Type: Exceptional value pricing
  - Scene: The camera cuts back to the wide shot. The host extends his right hand once more to point at the display shelf behind him, gently turning his head toward the camera with a smiling expression to convey product information to the audience, standing tall and relaxed with full, enthusiastic energy.
  - Subject: Lúc đầu mình tưởng là 42 nghìn  Nhưng ai ngờ...
Shot 7:
  - Duration: 18.5sec - 23.5sec
  - Scene Type: Limited time offer
  - Scene: The host picks up the light grey Labubu plush keychain for the third time, repeating the classic display action of holding it up with his palm facing upward to show product details from all angles, before steadily placing the doll back to its original starting position on the display table. The footage finally freezes on a wide shot of the full neatly arranged row of Labubu dolls in all their bright, varied colorways.
  - Subject: Trời ơi, số tiền không thể tưởng tượng được của tôi Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn các bạn kia vào giang kiểm tra nha
[Background Sound]:
- No background music or extra sound effects at all; the entire runtime features only a live human sales pitch. The host speaks quickly with high-energy, persuasive enthusiasm, repeatedly emphasizing points to create a strong sense of urgency for viewers to snap up the products.
[Transition / Editing]:
- Using the fast jump-cut editing style popular on TikTok e-commerce platforms, wide shots and close-up frames connect and transition smoothly. The overall pacing of the footage is well-controlled, highlighting the plush texture and rich color options of the products to firmly hold the audience's visual attention.