Sách 30 Bài Kinh Tụng Hàng Ngày Và… · Brand TVC · Curiosity Gap

[Style]: AI-generated style of Eastern folk ghost mythology, with a hazy glow effect on the footage, overall cool and dark color palette, creating a surreal atmosphere that spans the boundary between the living and the dead.
[Environment]: The scene starts in the bedroom of a traditional Chinese ancient mansion, passing through classic Eastern netherworld locations including a night-time ancient alley, an earth temple, the Bridge of Helplessness, the Ghost Gate, the Sea of Other Shore Flowers, the Terrace of Gazing at Home, the Wild Dog Valley on the Barren Hill, and Golden Rooster Mountain. The entire journey is shrouded in thin mist and dim bluish low light, dotted with scattered lamplights, creating an eerie atmosphere that is also full of human warmth.
[Tone & Pacing]: Overall solemn and dignified, with a slow, steady rhythm that unfolds gently following the traveling path of the deceased soul. The mood gradually shifts from solemnity to a faint, sad retrospection of the mortal world, finally settling into the loneliness of the netherworld.
[Camera]: The entire footage follows the deceased soul from a third-person perspective, using a large number of long shots to show the vastness and loneliness of the netherworld scenes. Local close-ups are interspersed to focus on key props and facial expressions, and aerial overhead shots are used in some scenes to overlook the full panorama and enhance the visual impact.
[Lighting]: Cool bluish ambient light is used as the main light source. The deceased soul carries a soft pale blue glowing outline of its own. Warm yellow candle halos are added at key locations such as the mourning hall and offering table, where cool and warm light and shadow interweave to create the psychedelic and solemn feeling of the boundary between the mortal and nether worlds.
[Character]: Asian ghostly elderly man and elderly woman over 70 years old, emitting a translucent pale blue glow all over their bodies. They have white hair and white beard, or white hair styled in a traditional bun, wearing loose traditional white Chinese robes, with an ethereal and sad temperament, gentle and flowing movements, full of lingering attachment to the mortal world.

[Shots]
Shot 1:
  - Duration: 0.0sec - 1.5sec
  - Scene Type: Build suspense
  - Scene: The opening shot shows a path stretching deep into the fog, with bright red other shore flowers blooming on both sides. At the end of the path stands a back figure emitting soft glow, with eye-catching yellow Vietnamese title text at the top of the frame, the overall atmosphere is ghostly and quiet.
  - Subject: Khoảnh khắc con người chút hơi thở cuối cùng, hồn phách
Shot 2:
  - Duration: 1.5sec - 5.5sec
  - Scene Type: Build suspense
  - Scene: Inside the bedroom of a traditional Chinese ancient mansion, an elderly person's body lies peacefully on the bed, a glowing white spirit body slowly floats up from above the body and completely detaches from it. The room is furnished with traditional Chinese tables and chairs, calligraphy and paintings, and old ornaments.
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Shot 3:
  - Duration: 5.5sec - 11.5sec
  - Scene Type: Set the usage scene
  - Scene: The white-haired elderly man's spirit body floats and walks through a night-time traditional Chinese ancient alley. The bluestone pavement is filled with dense fog, and both sides are ancient Chinese buildings with upturned eaves. The spirit body is surrounded by soft pale blue glow, moving slowly forward.
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Shot 4:
  - Duration: 11.5sec - 23.5sec
  - Scene Type: Set the usage scene
  - Scene: The spirit body walks to the ancient building door hanging the '土地庙' plaque, then enters the temple, kneels and bows to the white-bearded elder sitting behind the desk, who is dressed in ancient official robes and holding documents. The elder lowers his head to check the official document in his hand.
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Shot 5:
  - Duration: 23.5sec - 29.5sec
  - Scene Type: Set the usage scene
  - Scene: The white-haired elderly man's spirit body holds the stamped travel pass, slowly walks out from the front of the earth temple, with soft glow lingering around him, and the background is wrapped in swirling fog.
  - Subject: Phải đợi đến giờ, tí của ngày thứ bảy sau khi tạ thế. Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn
Shot 6:
  - Duration: 29.5sec - 38.0sec
  - Scene Type: Set the usage scene
  - Scene: The spirit body steps onto the suspended Bridge of Helplessness, the far end of the bridge leads into the fog glowing with red light. Then he turns and walks towards the ancient city gate hanging the '鬼门关' plaque, with fog enveloping the entire gate pass.
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Shot 7:
  - Duration: 38.0sec - 57.5sec
  - Scene Type: Set the usage scene
  - Scene: Two ghost soldiers in ancient armor holding spears stand guard under the Ghost Gate. The spirit body steps forward to present the travel pass for verification. After the verification is completed, the spirit body turns and slowly steps into the dark gate tunnel of the Ghost Gate, with the two sides of the city gate slowly closing behind him.
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Shot 8:
  - Duration: 57.5sec - 86.5sec
  - Scene Type: Set the usage scene
  - Scene: After passing through the Ghost Gate, the spirit body steps onto the endless Yellow Spring Road lined with other shore flowers. Red other shore flowers cover both sides of the path. The camera pushes in for a close-up of the dense sea of other shore flowers, then pulls back to show the spirit body walking slowly forward along the flower-lined path.
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Shot 9:
  - Duration: 86.5sec - 108.5sec
  - Scene Type: Set the usage scene
  - Scene: The spirit body steps onto the long stone steps leading to the Terrace of Gazing at Home, with white marble railings on both sides of the steps. The Terrace of Gazing at Home at the top stands above the sea of clouds. The spirit body climbs onto the high platform, leans on the railing and looks far out at the full panorama of his hometown town dotted with tiny lights in the night below.
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[Background Sound]:
- No background music, only a mysterious and distant Vietnamese voiceover throughout. For post-production, slow and solemn Chinese-style netherworld atmosphere music can be added, underpinned by gentle guqin and xiao sounds to set off a solemn and sad narrative atmosphere, without overpowering the voiceover.
[Transition / Editing]:
- Scene fade-in and fade-out effects are used. Every netherworld scene transitions naturally through diffusing mist, and some scenes between the mortal world and the netherworld are connected with semi-transparent dissolves to create an immersive experience of the intermingling of the living and the dead.