377 LUMGENIC – Sữa rửa mặt làm sạch… · Promo Pitch · Urgency

[Style]: Authentic factory traceability e-commerce sales style, with clean and bright visuals, clear and prominent product details, conveying the professional and reliable atmosphere of direct sales from a domestic Chinese beauty and personal care factory.
[Environment]: A modern dust-free beauty and personal care production workshop with full-day bright lighting and no natural light interference. The workshop floor is coated with bright green floor paint paired with striking yellow safety marking lines. Silver-gray fully automated production lines run through the frame, with neatly arranged stainless steel production equipment on both sides. Multiple workers in work uniforms are operating in an orderly manner at their posts. Neatly stacked cartons printed with product logos sit beside the production lines. Evenly distributed recessed industrial ceiling lights line the top of the workshop. The entire space is clean, open, and full of a sense of technology and standardization.
[Tone & Pacing]: Affable factory staff sales style, with an enthusiastic and approachable tone, tight and lively narration rhythm. Every promotional information point is delivered clearly and powerfully, firmly holding the audience's attention.
[Camera]: Based on medium shots of the person, paired with push-in shots that gradually narrow the distance between the person and the product. The footage cuts to close-up shots of the product during the process. All camera movements are smooth and steady with no unnecessary shaking, always keeping the person and the facial cleanser in their hands as the visual center of the frame.
[Lighting]: Illuminated by cool-white industrial ceiling lights evenly distributed across the entire workshop. The light is bright and clear with no dark corners, clearly presenting the clean environment of the workshop while accurately restoring the white texture of the product bottle and the details of the brand logo. The person's face is lit evenly and naturally with no harsh shadows.
[Character]: East Asian male aged 25-30, with a healthy, even natural skin tone, fresh and glowing facial skin, a defined and neat facial contour, thick eyebrows, big eyes, a straight nose, and a relaxed, friendly smile. He wears no deliberate makeup, has a tall and well-proportioned figure, and successively wears a navy blue work uniform set with brand embroidery, then a light gray zip-up work jacket with a white inner top. His temperament is sincere, reliable, sunny and energetic, with open, clear, purposeful movements. He looks directly at the camera with a sincere, full smile throughout, full of infectious appeal.

[Shots]
Shot 1:
  - Duration: 0.0sec - 9.5sec
  - Scene Type: Highlight key selling points for promotion
  - Scene: The person stands beside the production line wearing the navy blue work uniform, steadily holding the white LUMGENIC 377 facial cleanser bottle with both hands. The camera slowly pushes in from a slightly distant medium shot, gradually focusing on the person and the product in their hands. In the background, workers are operating equipment in an orderly manner, and the same model of facial cleanser products waiting to be packaged are neatly arranged beside the production line. The person looks at the camera with a smile and makes natural gesturing movements while explaining.
  - Subject: Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn. Còn miễn phí ship? Ai bảo các bác giá đấy Thì đừng có tin Vì chẳng ai bán cho các bác. Mức giá đó đâu kể cả là sưởng nhà em đang xả lỗ kịch sàn ạ
Shot 2:
  - Duration: 9.5sec - 20.0sec
  - Scene Type: Unbeatable value price
  - Scene: The person changes into the light gray work jacket, stands in front of the production line from a new viewing angle, holds the facial cleanser bottle with one hand, and repeatedly points at the brand and product logo on the bottle with the index finger of the other hand. The camera stays at a medium close-up position, clearly showing the exterior details of the product. The automated production line and neatly arranged products in the background echo each other, and the person keeps an enthusiastic smile looking at the camera the whole time.
  - Subject: Hẹn gặp lại các bạn trong những video tiếp theo. Không phải 200, cũng không phải 100, 80 cảnh cũng không luôn. Các bạn hãy đăng ký kênh để ủng hộ kênh của chúng mình nhé. Các bạn hãy đăng ký kênh để ủng hộ kênh của mình nhé
Shot 3:
  - Duration: 20.0sec - 30.0sec
  - Scene Type: Limited-time special offer
  - Scene: The person changes back to the navy blue work uniform, holding the outer packaging box of the facial cleanser in one hand and the facial cleanser bottle in the other, alternately pointing at the 377 logo on the box and the bottle with their fingers. During this, they gently raise a hand to touch their own cheek to demonstrate the skincare effect of the product. In the background, the electronic display screen in the workshop clearly shows the information of production completion and quality inspection passed, with workers operating in an orderly manner in the rear. The person has a bright smile and makes guiding gestures towards the camera.
  - Subject: Hãy subscribe cho kênh Ghiền Mì Gõ Để không bỏ lỡ những video hấp dẫn. Da đỉnh cao, có hoạt chất phục hồi bảo vệ da cực tốt các bác ạ. Các bạn hãy đăng ký kênh để ủng hộ kênh của mình nhé. Không là nó về lại giá gốc tiền trăm đấy ạ
[Background Sound]:
- No background music. This short video is a pure voiceover live sales clip, featuring the host's fast, high-pitched, highly persuasive colloquial sales pitch with an extremely rapid speaking pace and full of emotion. It emphasizes sales lines such as 'limited-time flash sale', 'ridiculously low price', 'last chance before it sells out', relying entirely on the rhythm and tone of the host's voice to create a sense of urgency and promotional atmosphere, without any background music or sound effects. The video style is a typical 'live-streaming sales' short video, focusing on 'verbal persuasion bombardment' and 'shocking price impact' rather than building a musical atmosphere.
[Transition / Editing]:
- Seamless scene jump editing is used. The cuts between footage of the person in different work uniform styles are natural and smooth, maintaining a consistent factory visual tone throughout. It adapts to the tight, coherent narrative rhythm of short video sales, keeping the audience's attention always focused on the product and discount information.