RICH & RICHERS Custom Jelly Belly… · Promo Pitch · Urgency

[Style]: American lifestyle e-commerce product promotion short video style, with bright and saturated colors, full of warm and cozy home atmosphere, highlighting the rich texture and tempting appearance of the custom gummy candies
[Environment]: The scene is set in a neat and bright American home kitchen, with a countertop made of light log color spliced solid wood. In the background, cabinets with white handles, a stainless steel dishwasher and a built-in oven are visible. The space is clean, tidy, well-lit and warm
[Tone & Pacing]: The overall rhythm is relaxed and lively, with a friendly and natural sharing tone that fits the authentic feel of social media product recommendation content. The camera movement and editing rhythm are smooth and compact, and key frames are held long enough to clearly show product details
[Camera]: Centered on close-up shots. The initial product close-up camera is aimed at the Jelly Belly custom gummy candy bag on the tabletop, then the camera gradually moves forward following the hand movements, and finally switches to a medium close-up to show the interaction between the influencer and the product. The camera stays stable throughout the process, accurately capturing the flowing motion and delicate texture of the pouring gummy candies
[Lighting]: Uses even and soft indoor top fill light with no harsh shadows, clearly restoring the bright and varied colors of the gummy candies. The entire kitchen space is brightly and transparently lit, creating a clean and comfortable visual experience
[Character]: A 22-28 year old Caucasian woman with fair, bright, smooth and even skin, soft three-dimensional facial features, long wavy dark brown hair, delicate daily light makeup, natural lip color, clean French nude pink manicure, well-proportioned figure, wearing a simple dark camisole. She has a friendly and energetic temperament like a friend sharing good finds, and keeps a sweet and cheerful smile the whole time

[Shots]
Shot 1:
  - Duration: 0.0sec - 3.0sec
  - Scene Type: Great value price
  - Scene: On the light log color kitchen countertop, a hand with French manicure places the custom gummy candy bag printed with the Jelly Belly logo in the center of the countertop, with the finger pointing at the brand logo on the front of the bag. The camera focuses on the main body of the bag, and a fun yellow subtitle matching the theme pops up at the top of the frame at the same time
  - Subject: the price for this is not going to last.  So if you've been wanting this,
Shot 2:
  - Duration: 3.0sec - 6.0sec
  - Scene Type: Discount incentive
  - Scene: An empty clear glass bowl is placed at the bottom of the frame. The finger moves from the brand logo position to point at the nutrition information and custom flavor description sticker on the back of the bag, clearly showing the detailed content of the product's custom features. A yellow prompt subtitle 'Choose 2 favorite flavors' pops up at the top of the frame
  - Subject: your sign. Don't forget to clip any additional coupons though before you
Shot 3:
  - Duration: 6.0sec - 9.0sec
  - Scene Type: Ordering process guide
  - Scene: Both hands lift the opening of the bag, and pour all the colorful, plump gummy candies inside the bag into the clear glass bowl below. The gummy candies pile up into a full bowl in the bowl, and a yellow subtitle marking the product weight '1 lb / 16 oz' appears at the top of the frame at the same time
  - Subject: go to checkout because that is money you're just throwing away.
Shot 4:
  - Duration: 9.0sec - 11.5sec
  - Scene Type: Product texture display
  - Scene: Both hands carefully pick up the glass bowl full of gummy candies, hold the bowl up to the camera to show the tempting mixed state of the gummy candies from all angles, with the bag and kitchen environment visible in the background. A yellow subtitle 'Your personal blend' pops up at the top of the frame
Shot 5:
  - Duration: 11.5sec - 15.0sec
  - Scene Type: Ordering process guide
  - Scene: The influencer enters the frame, sitting leaning forward behind the countertop, gives a thumbs up then extends her index finger to point towards the glass bowl below, then pinches a gummy candy from the bowl with her finger. The eye-catching Jelly Belly brand logo pops up in the middle of the frame, and yellow call-to-action subtitles 'Shop the custom mix' appear at the top and bottom of the frame respectively
[Background Sound]:
- No background music, with clear and natural live commentary voice from the influencer throughout the entire video
[Transition / Editing]:
- Uses coherent and smooth natural transition effects, with every segment of footage connecting seamlessly. The visual flow is guided by the continuity of hand movements in the frame, and lively yellow cartoon-style subtitles and brand sticker elements are added in post-production to enhance the e-commerce product recommendation atmosphere