[Dr.Melaxin Official] Necksphalt… · Promo Pitch · Urgency

[Style]: Realistic beauty product live selling aesthetic, with delicate and soft lighting in the frame, clear and detailed product features, highlighting different usage vibes of the product through scene transitions.
[Environment]: Opening in a light luxury modern kitchen with a smooth, glossy dark gray marble countertop, light-colored built-in cabinets and marble-textured walls in the background, a fruit plate filled with fresh fruits and green plants placed in the distance; then switching to an outdoor garden terrace full of sunlight, with light brown anticorrosive wooden tables and chairs arranged, surrounded by hydrangeas and various green plants, a rattan lounge chair in the background, clouds dotted in the sky, creating a fresh and cozy atmosphere.
[Tone & Pacing]: Maintain a smooth and orderly display rhythm throughout, the camera slowly pans horizontally around the product, paired with natural scene transitions, highlighting promotional information while fully showcasing the soft, smooth texture and attractive appearance of the neck cream, the pace is gentle and full of a comfortable atmospheric feel.
[Camera]: Shoot with a fixed low-angle close-up, the lens height is level with the countertop where the neck creams are placed, slowly pan horizontally around the three neck creams throughout the shot, always keeping the products in the visual center of the frame, fully presenting every product detail and the background environment.
[Lighting]: The kitchen scene uses soft indoor overhead light and ambient fill light, the light is even and bright, clearly outlining the luster of the marble countertop and the smooth cream texture of the neck cream; the outdoor scene uses natural afternoon sunlight, bright diffused sunlight casts a soft golden edge on the products, shadows spread naturally, creating a fresh and comfortable outdoor atmosphere.
[Character]: No on-screen people

[Shots]
Shot 1:
  - Duration: 0.0sec - 3.0sec
  - Scene Type: Limited-time offer
  - Scene: Inside the light luxury modern kitchen, three jars of Dr.Melaxin brand neck cream are neatly placed on the dark gray marble countertop, three white bottle caps are leaning diagonally against the corresponding sides of each bottle, a smooth streak of light peach-colored cream is squeezed out from the mouth of each neck cream jar, a full, soft drop of cream naturally extends upward from the top of the cream streak, a promotional slogan with red background and white text is overlaid at the top of the frame, with white and black guide subtitles below, the camera slowly moves horizontally from left to right in an orbit, the background cabinets, fruit plate and green plants slowly transition from the left to the right of the frame, clearly showing the brand name, product name and ingredient information on the bottle label, highlighting the silky, translucent texture of the cream.
  - Subject: This is going to be the last day to get it for crazy prices like this.
Shot 2:
  - Duration: 3.0sec - 9.5sec
  - Scene Type: Order process guide
  - Scene: The scene seamlessly switches to the outdoor garden terrace, the three neck cream jars are steadily placed on the light brown anticorrosive wooden table, the white bottle caps are placed on the left and right sides of each neck cream bottle, three full, soft streaks of cream are also held up at the bottle mouths, warm golden sunlight casts natural, slender product shadows on the tabletop, the casual rattan lounge chair, lush green plants and flower clusters in the background slowly unfold as the camera slowly orbits, the two lines of promotional guide subtitles at the top always stay in a prominent position above the frame, showcasing the translucent luster of the cream under outdoor natural light while creating a relaxed outdoor usage atmosphere.
  - Subject: If you want to get this, make sure you add it to your cart and go all the way way to the checkout because TikTok will automatically apply your
Shot 3:
  - Duration: 9.5sec - 12.0sec
  - Scene Type: Limited-time offer
  - Scene: The scene cuts back to the original light luxury modern kitchen marble countertop, the three neck cream jars keep the same placement posture, the cream shapes are complete and soft, the camera continues to slowly orbit around the products, the kitchen scene details in the background are gradually revealed, after fully presenting the full view of the products, the frame finally fades to full black, focusing on the three neck cream products to strengthen consumers' visual memory of the product appearance and texture, the top promotional guide subtitles continue to display until the frame turns black.
  - Subject: coupons and discounts. But today is going to be the last day because this
[Background Sound]:
- Upbeat TikTok background music, fast tempo around 120-140 BPM, electronic pop style, medium-high volume, with drum beats and synthesizer melodies, categorized as a TikTok viral promo beat, creating a sense of urgency and promotional atmosphere, suitable for limited-time discount live selling scenarios, enhancing viewers' impulse to place orders.
[Transition / Editing]:
- Adopt natural scene-based transitions, smoothly shift from the kitchen scene to the outdoor garden scene without abrupt jump cuts; finally gradually dissolve from the kitchen display frame to a full black finish, the overall picture tone is unified and soft, the promotional guide subtitles at the top are retained throughout to maintain visual coherence.