มีดครัว KIWI แท้ ซื้อ 1 แถม 1 คมจัด… · Promo Pitch · Curiosity Gap

[Style]: Realistic product presentation style, with bright and sharp highlights in the frame, the fresh texture of ingredients rendered to the utmost, and strong visual impact.
[Environment]: Professional food shooting setting, with a dark brown wooden cutting board as the main supporting surface. The background is decorated with fresh red tomatoes, green herb sprigs and whole garlic, the countertop is clean and tidy, creating a professional kitchen shooting atmosphere full of warm daily life vibes.
[Tone & Pacing]: Product testing style full of a sense of surprise, with a tight and lively rhythm. Every ingredient cutting action connects naturally and smoothly, using a crisp visual pace to highlight the sharpness of the knife.
[Camera]: The entire video is shot with close-up macro lenses, accurately capturing every detail of the contact between the blade and the ingredients. The camera stays steady without shaking, clearly presenting the complete process of the ingredients being cut effortlessly.
[Lighting]: Soft and even top-side lighting is used to maximize the moist and bright texture of fresh raw chicken, tomatoes and pork, while clearly outlining the metallic luster of the stainless steel knife blade. The light and shadow transition in the frame is natural, with no harsh shadows.
[Character]: No on-screen person

[Shots]
Shot 1:
  - Duration: 0.0sec - 1.5sec
  - Scene Type: Limited-time offer
  - Scene: The opening frame is a striking knife promotional poster, which displays a storyboard diagram of the KIWI brand knife cutting bone-in chicken. The bottom is marked with the product packaging, two solid wood handle knives, and promotional text including 'Buy One Get One Free' and 'Free Shipping', with rich and straightforward visual information. The camera transitions smoothly from the full view of the poster to the close-up shot of the actual fresh chicken leg, and the focus quickly locks onto the chicken leg.
  - Subject: มีดเล่มนี้ หันกระดูกไก่ได้จริงไหม มาทดสอบ
Shot 2:
  - Duration: 1.5sec - 5.0sec
  - Scene Type: Product effectiveness
  - Scene: The close-up shot shows a fresh raw chicken leg with a complete bone joint placed on the dark brown wooden cutting board. The stainless steel knife printed with the KIWI brand logo enters from the upper right of the frame, the blade aligns with the bone joint of the chicken leg and applies gentle downward force. The whole process is smooth without any stuttering, the chicken leg is completely cut into two pieces with a flat cut surface, the bone-in part is also separated neatly, and the blade always stays bright, clean and sharp. Dynamic Thai text marking the test-related content appears synchronously at the top of the frame. The fixed macro lens accurately captures the entire complete process of the blade cutting into the chicken leg.
  - Subject: คมกริปหั่นง่าย ใช้ยานได้ทุกวัน
Shot 3:
  - Duration: 5.0sec - 6.5sec
  - Scene Type: Product effectiveness
  - Scene: The camera cuts to a close-up of a plump bright red tomato, a finger gently holds the top of the tomato to fix it, the KIWI knife cuts horizontally into the tomato from the side at a constant speed, the tomato is instantly cut in half, the juicy sandy flesh and full juice are clearly visible, the cut surface is neat and smooth without squeezing deformation. Thai text in a combination of yellow and white is marked at the top of the frame. Keep the close-up camera position, focus on the cutting point where the blade contacts the tomato.
  - Subject: โปรด สุดท้าย สุดท้าย
Shot 4:
  - Duration: 6.5sec - 8.0sec
  - Scene Type: Product effectiveness
  - Scene: The frame shows a piece of fresh raw pork hind leg meat with alternating fat and lean placed on the cutting board. The KIWI knife effortlessly and smoothly slices through the thick-cut pork, a piece of meat with even fat texture on the edge is completely separated, the cut surface is flat and smooth, and the texture of the pork is clearly displayed. The corresponding Thai text remains at the top of the frame, intuitively showing the daily use scenarios of the knife. The camera follows the downward movement of the blade, fully presenting the process of the meat slice separating from the whole piece of pork.
  - Subject: ตะกล้าเลย!
Shot 5:
  - Duration: 8.0sec - 10.0sec
  - Scene Type: Limited-time offer
  - Scene: The final frame shows three KIWI stainless steel knives of different sizes with solid wood handles neatly placed on the wooden cutting board. The brand's original green and white packaging box is placed behind the knives, decorated with fresh herbs such as basil and rosemary beside it. Multiple layers of striking dynamic promotional icons and Thai text are overlaid on the frame, with a prominent red mark at the bottom paired with a shopping cart cursor click animation to convey promotional information. The fixed full-view camera position fully includes the knives, packaging box and promotional information in the frame.
[Background Sound]:
- Upbeat TikTok-style background music with a fast tempo, strong drum beats, and relatively high volume, featuring electronic synthesizers and vocal samples. It is a viral product-promotion BGM that creates a sense of promotional urgency and excitement, amplifying users' impulse to click and place orders in line with the promotional context of the footage. It is paired with crisp sound effects of cutting meat, cutting tomatoes, metal clashing, and shopping cart bell clicks, with distinct layers full of everyday life vibes.
[Transition / Editing]:
- Smooth fast jump cuts of close-up footage are used, transitioning naturally from the promotional poster frame to the ingredient testing footage. Each ingredient cutting scene switches naturally through the frame focus, and dynamic promotional text and graphic elements are overlaid at the end to strengthen the audience's desire to purchase.