Miniso Premium 100% Cassava Cat… · Promo Pitch · Contrarian

[Style]: TikTok e-commerce product sales realistic style, virtual anchor overlaid on the live stream product detail page, bright and vivid saturated colors, clear and eye-catching product information
[Environment]: The entire video stays fixed on the e-commerce platform product detail display interface. The upper layer features 7 neatly arranged packs of cassava cat litter, a gray and white cat character, and a close-up shot of the actual cat litter product. The lower layer displays information including product ratings, sales volume, discount offers, and delivery policies
[Tone & Pacing]: Lively and enthusiastic sales style, tight and smooth pacing, the anchor has rich hand gestures with strong guiding power, quickly capturing the audience's attention to convey promotional information
[Camera]: Fixed camera position throughout the whole process, focusing on the product detail page screen with no camera movement, ensuring all promotional information on the page and the anchor's movements are clearly visible in the frame
[Lighting]: Even and bright soft light native to the screen, the overall image has sufficient exposure, accurate color reproduction, no shadows or dark areas, ensuring text and on-screen elements are clearly legible
[Character]: East Asian woman around 20 years old, with fair and delicate skin, exquisite facial features, air bangs paired with braided long curly hair, sheer no-makeup makeup look, slender figure, wearing a light blue halter satin top, sweet and approachable temperament, rich and expressive movements, wearing a bright smile the entire time

[Shots]
Shot 1:
  - Duration: 0.0sec - 2.5sec
  - Scene Type: Great Value Price
  - Scene: The virtual anchor moves from the side of the frame to the center of the display screen, holds up 4 fingers towards the camera, then gently clasps both hands at her chest with an enthusiastic and sweet smile. The background fully reveals 7 packs of MINISO cassava cat litter, a gray and white cat character, and a close-up of the pile of cat litter. The prominent title '100% Cassava Cat Litter 7Packs' is clearly displayed at the top of the page.
  - Subject: Do not pay full price for this cassava cat litter.
Shot 2:
  - Duration: 2.5sec - 5.0sec
  - Scene Type: Highlight Promotional Selling Points
  - Scene: The anchor spreads both hands in a presenting gesture, then gently cups her cheeks with both hands with a surprised expression. The prominent yellow on-screen text 'CAT LITTERS ON GREAT DEAL NOW 😮' is fully displayed in the middle of the frame, so viewers can clearly see the full-spend discount information on the page.
  - Subject: seven-pack bundle is on promo with easier scooping and
Shot 3:
  - Duration: 5.0sec - 8.0sec
  - Scene Type: Checkout Process Guidance
  - Scene: The anchor extends a finger to point at the lower area of the screen, then naturally retracts her arm to a relaxed posture, continuing to explain to the camera with a smile. All e-commerce page information including product ratings, sales volume, next-day delivery, and 6-day free return policy remains fully displayed throughout the shot.
  - Subject: good absorbency. Check it out below.
[Background Sound]:
- No background music, only a clear, light and natural female voiceover for product sales, with no other background noise interference
[Transition / Editing]:
- Uses a fixed live stream page frame with no cuts throughout, relying on the virtual anchor's continuous movements and the page's native static promotional elements to convey content, with simple and smooth editing that highlights the core selling points and discount information of the product