JMCY Long-Lasting Makeup Setting… · Handheld Demo · Result First

[Style]: Realistic beauty advertisement style, with delicate and translucent picture texture, soft and natural highlight processing, focusing on showing the sheer glow of base makeup and the product details of the setting spray, the overall style is fresh, premium and close to daily usage scenarios.
[Environment]: The opening scene is a bright home bedroom vanity area with light-colored soft furnishings and large light-transmitting window gauze, then switches to a city landscape walkway, an outdoor open-air café, and finally turns into a product promotion background with blurred warm light spots, with sufficient and open lighting throughout the whole process.
[Tone & Pacing]: Warm and pleasant beauty sharing style, the overall rhythm is gentle and smooth, advancing according to the narrative logic of at-home makeup setting, outdoor scene verification, product close-up, and selling point display, with natural and smooth shot transitions, conveying the pleasant usage experience of long-lasting and refreshing makeup.
[Camera]: Adopts a multi-perspective shooting method: the opening uses a medium shot to show the character sitting, then switches to a close-up of the face to capture the spray being applied to the face; the outdoor scene uses an eye-level follow shot to capture the character walking; the product segment uses a macro lens to present the details of the bottle, and the promotional footage keeps the camera position stable to highlight the selling points.
[Lighting]: Soft and even natural light is used throughout the whole process. The home scene relies on diffused natural light by the window to create a translucent atmosphere; the outdoor scene uses sufficient daytime natural light to show the sheer glow of the skin; the product promotion segment is paired with soft warm fill light, supplemented by hazy light spots to avoid harsh shadows.
[Character]: Southeast Asian woman, 20-28 years old, with delicate, even skin that has a natural bright glow, soft and defined facial features, wearing a sheer no-makeup makeup look, dressed in light milk tea colored traditional clothing with a matching headscarf, gentle and sweet temperament, keeping a soft and pleasant smile throughout, with relaxed and natural body movements.

[Shots]
Shot 1:
  - Duration: 0.0sec - 1.5sec
  - Scene Type: Set usage scenario
  - Scene: In front of a bright home bedroom vanity, the woman wearing light milk tea colored clothing and headscarf sits upright at the table. On the table are a mirror, a pink setting spray and other cosmetics. She gently raises her hand to pick up the pink setting spray on the table, with a soft smile on her lips. The text 'POV: Your makeup still looks fresh hours later' is displayed at the top of the frame, and a red circular SALE logo is shown at the bottom right corner. The camera moves steadily forward from a medium shot of the character's upper body to a close-up of the character's hand and the spray.
Shot 2:
  - Duration: 1.5sec - 4.0sec
  - Scene Type: Show ease of use
  - Scene: The camera switches to a side close-up of the face. The woman holds the pink setting spray up to the side of her cheek, presses the nozzle to evenly spray fine mist liquid onto her facial skin, closing her eyes with an enjoying smile. The text at the top of the frame and the SALE logo at the bottom right remain displayed. The camera focuses on the hand movement and the spray mist, maintaining a steady close-up shot.
Shot 3:
  - Duration: 4.0sec - 6.0sec
  - Scene Type: Product usage scenario
  - Scene: The scene switches to an urban outdoor walkway on a clear sunny day, with twin towers and neatly arranged tropical palm trees visible in the background. The woman in the matching colored clothing walks naturally towards the camera with a relaxed demeanor and a sweet smile. The text at the top of the frame and the SALE logo at the bottom right remain displayed. The camera follows the character's movement rhythm steadily from an eye-level follow shot perspective.
Shot 4:
  - Duration: 6.0sec - 8.0sec
  - Scene Type: Product effectiveness
  - Scene: The scene switches to an outdoor open-air café surrounded by green plants. The woman sits in front of a marble table, holds a white cotton pad and gently wipes her cheek area. After wiping, the makeup is still intact and refreshing, and she looks at the camera with a bright smile. The text at the top of the frame and the SALE logo at the bottom right remain displayed. The camera maintains a fixed position for a close-up of the character's upper body.
Shot 5:
  - Duration: 8.0sec - 10.0sec
  - Scene Type: Product material display
  - Scene: The camera focuses on the pink setting spray placed on the marble tabletop. The bottle is printed with the text 'LONG-LASTING FIXING SPRAY Fixing J.M.C.Y'. Next to the spray is a glass of iced brown drink, and natural sunlight casts soft shadows on the tabletop. The text at the top of the frame and the SALE logo at the bottom right remain displayed. The camera slowly orbits the bottle from a macro close-up perspective to show its details.
Shot 6:
  - Duration: 10.0sec - 12.5sec
  - Scene Type: Held product display
  - Scene: The woman holds the setting spray with a transparent dust cover on it up to her side, clearly showing the full view of the bottle towards the camera, with a bright and sweet smile. The background is the blurred outdoor café environment. The text at the top of the frame and the SALE logo at the bottom right remain displayed. The camera maintains a fixed position for a close-up of the character's upper body.
Shot 7:
  - Duration: 12.5sec - 16.5sec
  - Scene Type: Product design highlights
  - Scene: The frame switches to a product promotional poster style. The pink setting spray floats on the left side of the frame, with fine mist continuously spraying out from the nozzle. Large text 'J.M.C.Y ULTIMATE FIXING MIST' is displayed at the top of the frame, and four function icons with corresponding texts are arranged in sequence below: '24H OIL-CONTROL', 'SPF 25 PA++', 'ULTRA-FINE MIST', 'LONG LASTING'. A close-up of the woman's face with bright glowing skin is shown on the right side of the frame. The camera stays completely still, with only dynamic effects of the spray mist and light spots.
Shot 8:
  - Duration: 16.5sec - 20.5sec
  - Scene Type: Emotional connection
  - Scene: The woman with glowing skin turns her head to face the camera and shows a bright smile. The pink setting spray is placed on the surface in front of her, the large text 'J.M.C.Y ULTIMATE FIXING MIST' is displayed again at the top, and the background is a blurred warm-toned scene dotted with warm light spots. The fixed camera position shows the combined frame of the product and the model.
[Background Sound]:
- Light, romantic pop love song style background music with a moderately fast tempo, distinct electropop arrangement featuring synth melodies, light drum beats and soft bass lines; the female vocal is sweet with a slight lazy vibe, the lyrics are full of affectionate feeling, the volume is moderately high, creating a sweet, relaxed and easy atmosphere that fits the tone of beauty sharing content.
[Transition / Editing]:
- Uses natural and smooth scene jump editing techniques, transitioning smoothly from the home scene to the outdoor walking and outdoor café scenes. The product display part is connected through a dissolve transition between close-ups and poster frames. The overall editing rhythm fits the gentle groove of the background music, with silky picture transitions without abrupt jumps.