< Buy 1 Take 1 > POOMSOFT Premium… · Brand TVC · Curiosity Gap

[Style]: 3D cute cartoon rendering style, with soft macaron mist color tones across the frame, scattered starlight particles dotted on highlights, the overall texture is soft, cute and translucent, with a fairy-tale dreamy filter
[Environment]: The opening is set in a pure light blue space with diffused soft light, holding a vintage gashapon machine with pink-blue gradient and golden carvings, filled with macaron-colored balls inside; later the scene switches to a cloud realm with a glossy reflective floor, surrounded by fluffy white clouds, a giant white arch with golden carvings stands in the center of the space, creating a healing and dreamy atmosphere
[Tone & Pacing]: The overall rhythm is soothing and lively, full of soft, cute and joyful healing atmosphere throughout. The plot progresses with well-balanced tension and relaxation: gradually transitioning from the small surprise of the gashapon dropping to the sense of wonder when discovering the diaper product, finally landing on a warm, reassuring brand atmosphere
[Camera]: The opening uses a fixed medium full shot to present the complete shape of the gashapon machine, then the camera slowly pushes forward to focus on the gashapon outlet, moves down following the rolling trajectory of the gashapon, uses a close-up to capture the details of the doll inside the capsule, then the camera follows the doll moving forward, finally stops to complete a close-up display of the front of the product
[Lighting]: Soft diffused top light is used as the main light source throughout the whole process. Warm spotlights built into the top of the gashapon machine shine down to illuminate the colored balls. In the subsequent scene, golden beam light pouring down from the gap of the arch hits the diaper product, with surrounding ambient fill light eliminating harsh shadows, the overall light in the frame is warm and translucent
[Character]: 3D original cute blue-haired Q-version character with no clear gender, visually around 1-2 years old, with baby-like delicate milky skin texture, big eyes dotted with star highlights, round pink blushes, wearing a cloud-shaped blue diaper of the same color, soft, cute, innocent and full of healing sense. The character happily waves with arms outstretched in the air, bounces towards the carved gate, with a surprised and excited expression

[Shots]
Shot 1:
  - Duration: 0.0sec - 1.0sec
  - Scene Type: Short brand TVC
  - Scene: Full shot showing a vintage gashapon machine with pink-blue gradient, the body is decorated with exquisite golden carvings, a golden five-pointed star ornament stands on the top, the transparent sphere is filled with plump colored balls in four macaron colors: pink, blue, milky white and light yellow. The base of the gashapon machine is printed with the brand logo 'PoomSoft BABY PANES', scattered starlight particles float in the light blue background space, the whole frame is quiet and dreamy.
  - Subject: *Pewing*
Shot 2:
  - Duration: 1.0sec - 3.0sec
  - Scene Type: Build suspense
  - Scene: The camera cuts to a close-up of the gashapon outlet, a transparent gashapon containing a blue-haired doll slowly pops out from the outlet, rolls down to the smooth glossy floor, bounces gently twice then stops, finally the gashapon stands steadily, revealing the soft and cute sleeping blue-haired Q-version character with closed eyes inside the capsule.
  - Subject: *Pewing*
Shot 3:
  - Duration: 3.0sec - 5.0sec
  - Scene Type: Build suspense
  - Scene: The transparent eggshell of the gashapon naturally splits into two halves from the middle and falls to both sides, the blue-haired Q-version character instantly opens their eyes, star highlights twinkle in their big blue eyes. They happily bounce up from above the broken eggshell, spread their two small short hands and wave cheerfully in the air, then land gently and stand steadily on the ground, always wearing a soft healing smile on their face.
  - Subject: Okay.
Shot 4:
  - Duration: 5.0sec - 7.5sec
  - Scene Type: Product usage scene
  - Scene: The blue-haired character turns around, bounces towards a huge white arch with golden carvings ahead, a blue five-pointed star ornament is embedded on the top of the arch, fluffy white clouds cluster on the ground on both sides of the door. As the character approaches, the originally closed two doors slowly open to both sides, a warm golden beam pours out from inside the door, the POOMSOFT baby diaper product suspended in the light appears on the central golden circular display stand.
  - Subject: Music
Shot 5:
  - Duration: 7.5sec - 10.5sec
  - Scene Type: Brand mention
  - Scene: The camera continues to push forward, fully displaying the POOMSOFT baby diaper product in light blue packaging, the package is printed with a cute pattern of a sitting baby holding a toy and a teddy bear. The blue-haired character walks to the front of the display stand, turns slightly sideways towards the camera, stands in front of the product with a happy expression. Glowing blue artistic text 'POOMSOFT Baby Pants' pops up synchronously at the top of the frame, and the Indonesian text 'Selesa dan kalis bocor' on a light blue background is displayed at the bottom of the frame.
  - Subject: you
[Background Sound]:
- Light, lively electronic-style background music with a bright tempo of around 120 BPM, featuring playful synth tones and bouncy drum beats, at a moderately high volume. It opens with crisp music box scale notes, halfway through integrates the clicking sound of a gashapon machine turning and the thudding, bouncing sound of a gashapon dropping, then overlays dynamic twinkling starlight sound effects. A soothing, gentle piano main melody runs throughout, creating a relaxing, healing, childlike magical atmosphere
[Transition / Editing]:
- The previous scene transitions naturally through the dynamic shot of the rolling gashapon, smoothly shifting from the gashapon machine scene to the cute scene of the eggshell breaking; later it transitions using the light effect of the arch opening, naturally switching to the product display scene in the cloud realm with the visual guidance of the light beam, all transitions are smooth without harsh breaks