Lactum 3+ Plain Powdered Milk… · Product Close-Up · Benefit First

[Style]: Lifestyle-focused realistic UGC style, with the natural casual texture of handheld mobile phone shooting. The footage is authentic without excessive filters, recreating the natural state of an ordinary consumer recording money-saving tips while shopping in a supermarket.
[Environment]: The brightly lit formula milk shelf area of an offline maternity and baby products supermarket during daytime. Neatly arranged multi-layer white shelves hold boxed Lactum formula milk products of different specifications and for different applicable age months. Each box is paired with a Philippine peso price tag with white background and black text, and the ceiling lighting of the supermarket evenly illuminates the entire shelf area.
[Tone & Pacing]: Authentic, down-to-earth daily sharing style with a slow, natural pace. The camera moves slowly following the action of browsing the shelves, with no fast camera movements throughout, creating the relaxed vibe of casually recording tips while shopping in a store.
[Camera]: First-person handheld shooting perspective with slight natural camera shake. The whole footage centers on product close-ups, following the line of sight to sweep across different formula milk products and price tags on the shelves, recreating the real viewing perspective of an ordinary consumer comparing prices while shopping.
[Lighting]: Recessed cool white ceiling lighting from the supermarket top. The light is even and soft, clearly illuminating the product information, brand logo and price tags on the formula milk boxes, with no obvious dark shadow areas. The overall frame is bright and clean, making it easy for the audience to see the price details of all formula milk products.
[Character]: No on-screen person appears

[Shots]
Shot 1:
  - Duration: 0.0sec - 4.5sec
  - Scene Type: Close-up product shot
  - Scene: The camera points close at the 2.3kg Lactum formula milk box on the shelf. The frame clearly shows the 'NEW FORMULA' mark and the 'MILK SUPPLEMENT POWDER-PLAIN' product text description printed on the box. The price tag below the camera shows a selling price of 1393.50 Philippine pesos. A white speech bubble subtitle with user comments floats at the top of the frame, and the camera pulls back slightly to reveal the same model of formula milk boxes placed side by side on the shelf.
  - Subject: Ay, ojo, será, lo que pongo en la tipe.
Shot 2:
  - Duration: 4.5sec - 9.5sec
  - Scene Type: Close-up product shot
  - Scene: The camera moves down to point at the 2kg Lactum infant formula milk box for 0-6 month old babies on the lower shelf, fully displaying the 'INFANT FORMULA POWDER' product text on the box. The price tag below shows a selling price of 1446.50 Philippine pesos. The camera slightly adjusts its angle to clearly capture the reminder text at the bottom of the box that reads 'no food can replace breast milk'.
  - Subject: y la preciación del Mimolo
la pregunta.  Me hacía rápido.  O sea, más rápido
Shot 3:
  - Duration: 9.5sec - 12.0sec
  - Scene Type: Close-up product shot
  - Scene: The camera pans right, sweeping across the 2kg Lactum formula milk products for the 6-12 month and 1-3 year age groups arranged in sequence on the shelf, sequentially revealing the corresponding price tags with different selling prices such as 1351.50 pesos and 1276.50 pesos, fully showing the pricing differences across the entire product line of formula milk.
  - Subject: Leduca TikTok. Check out na.
[Background Sound]:
- A very upbeat TikTok background music track with a light, lively rhythm, moderately high volume, and electronic pop elements. It is ideal for promotional videos that create a 'product recommendation' and 'impulse purchase' atmosphere, with a style similar to viral internet meme BGMs. It has a catchy melody and strong sense of rhythm, can quickly grab the audience's attention, pairs well with voiceover lines such as 'limited-time flash sale' and 'look at this right now', and enhances the sense of urgency and fun.
[Transition / Editing]:
- Uses continuous camera panning and zoom-out editing, with no abrupt jump cuts throughout, simulating the visual effect of the human eye naturally browsing the shelf path, and maintaining a smooth and unified frame rhythm.