TYESO ストロー付きタンブラーアップ… · Promo Pitch · Result First

[Style]: Japanese-style good product sales aesthetic, with fresh and saturated image colors, close-up shots highlighting product texture, paired with lively dynamic decorative elements to create a highly compelling recommendation atmosphere.
[Environment]: Bright and cozy indoor home setting, with retro beige grid brick walls, multiple indoor foliage plants placed around, paired with small log-colored square tables and a white round table. The light is soft and even, creating a comfortable and healing vibe.
[Tone & Pacing]: Full-of-energy product recommendation style, with tight and fast shot switching rhythm, switching to a new product display dimension every 2-3 seconds. The whole video maintains a passionate sharing feel, smooth and unhurried, firmly capturing the audience's attention.
[Camera]: Primarily uses a first-person handheld shooting perspective, heavily employs product close-up shots, paired with a small number of panoramic display shots. The camera movement is smooth and steady throughout, accurately focusing on the detailed design and usage scenarios of the thermos cup.
[Lighting]: Bright and soft indoor diffused light fills the entire scene, evenly illuminating the product's matte texture and macaron color scheme, with no harsh shadows. The image is clean and transparent, fully restoring the product's fresh and cute visual effect.
[Character]: 20-30 year old Asian woman, with delicate hand skin and neatly trimmed nails. Only her hand movements are shown, with a well-proportioned and relaxed posture, wearing simple black long sleeves, presenting a casual home style. Her movements are neat and natural, full of a desire to share.

[Shots]
Shot 1:
  - Duration: 0.0sec - 1.0sec
  - Scene Type: Product design highlights
  - Scene: A white thermos cup is placed on a small log-colored square table, with the lid open. A white smartphone leans diagonally against the thermos lid to act as a stand. Two hands gently hold both sides of the thermos cup, demonstrating the creative usage of the thermos as a phone stand. The camera stays fixed, focusing on the desktop scene.
Shot 2:
  - Duration: 1.0sec - 2.0sec
  - Scene Type: Show multiple style options (fashion category)
  - Scene: The scene switches to the white round table, with tall foliage plants in the background. One hand holds the pink TYESO brand thermos cup packaging box, which is printed with the product appearance and '1200ml' capacity mark. Eye-catching yellow text 'Finally all colors are back in stock' pops up on the screen.
  - Subject: ついに全職在庫復活!スジチャアイオー
Shot 3:
  - Duration: 2.0sec - 3.5sec
  - Scene Type: Show multiple style options (fashion category)
  - Scene: Three TYESO thermos cups in different colors: pink, white, and purple, are neatly arranged on the small log-colored square table. Floating colorful heart special effects are dotted on the screen, and a red arrow at the bottom continuously points to the lower left corner of the tabletop. The camera slowly pans across the three products, highlighting the richness of the color options.
  - Subject: ご視聴ありがとうございました。
Shot 4:
  - Duration: 3.5sec - 5.0sec
  - Scene Type: Product unboxing
  - Scene: Return to the white round table scene. Two hands hold the pink thermos cup body and the matching color packaging box respectively for a comparison display. The text 'Best-selling thermos cup' pops up on the screen, then the camera switches to the desktop where four TYESO packaging boxes of different colors are placed. One hand uses a white packaging bag to unbox the purple thermos cup, and cartoon special effect text 'Finally restocked again' pops up on the screen. The camera focuses on the unboxing action.
Shot 5:
  - Duration: 5.0sec - 7.0sec
  - Scene Type: Bestseller sales proof
  - Scene: Against the foliage plant background on the white round table, two hands hold the pink thermos cup with a purple rabbit keychain hanging on it and rotate it for display. Red text 'Because the stock is depleting extremely fast' pops up on the screen, with small text at the bottom noting 'Keychain is a personal item'. Both hands hold the pink thermos cup and rotate it slowly, fully showing the appearance of the cup body and the details of the keychain.
  - Subject: マジで急げ!完全暴露だから!めっちゃ!
Shot 6:
  - Duration: 7.0sec - 8.0sec
  - Scene Type: Limited-time offer
  - Scene: The purple and pink thermos cups are placed side by side on the small log-colored square table, each with a different cute cartoon keychain hanging on it. Eye-catching text 'You really need to hurry!' pops up on the screen. The camera takes a close-up of the keychain details and the color contrast of the two products.
  - Subject: お疲れ様でした。
Shot 7:
  - Duration: 8.0sec - 10.0sec
  - Scene Type: Product performance demonstration
  - Scene: On a light gray waterproof textured mat, one hand places the purple thermos cup horizontally on the mat, presses it down firmly and flips it over. Then the camera switches to the hand holding the purple thermos cup and shaking it vigorously in the air. The text '100% leak-proof' and 'No leaks no matter how you shake it' pops up on the screen. The clear hand movements demonstrate the leak-proof performance of the thermos cup, and the camera follows the hand movements.
Shot 8:
  - Duration: 10.0sec - 13.0sec
  - Scene Type: Product multi-functionality
  - Scene: The camera focuses on the lid part of the pink thermos cup. One hand lifts the inner lid of the drinking spout to show the straw drinking opening inside the cup, then flips the thermos cup to show the lock structure on the top of the lid. Blue and red text 'Can be used separately for cold drinks and hot drinks' pops up on the screen. The fingers operate the lid to complete the actions of opening it and showing its structure, with the camera focusing on the lid details the entire time.
  - Subject: 使い分けできるし持ち手が優秀でマジで持ち運ぶ
Shot 9:
  - Duration: 13.0sec - 15.0sec
  - Scene Type: Product design highlights
  - Scene: First, show both hands holding the carrying loop of the pink thermos cup and lifting it up to demonstrate the feel and stability of the carrying loop. Then the camera switches to an outdoor tile floor background, where one hand lifts both the purple and pink thermos cups by their carrying loops at the same time. The text 'Excellent carrying feel' and 'Really super easy to carry' pops up on the screen. The hand demonstrates the portability of the thermos cups through the lifting action, and the camera transitions naturally from the indoor scene to the outdoor scene.
[Background Sound]:
- Very upbeat TikTok-style sales background music, with a fast tempo, strong drum beats, and full of energy. The volume is moderately high, featuring electronic synthesizers and vocal samples, designed to create a sense of urgency and a promotional atmosphere. The style is similar to the BGM of viral flash-sale short videos, suitable for sales scenarios with tight stock, limited-time promotions, and restocked bestsellers, effectively stimulating the audience's impulse to buy before supplies run out.
[Transition / Editing]:
- Adopts the fast jump editing technique commonly used in Japanese short videos, with smooth and natural transitions between each display frame, accented with cute heart and sparkle dynamic special effects. Fixed visual guide elements are retained throughout, reinforcing the hint for viewers to click to purchase.