VITAS (バイタス) ホエイプロテイン10… · Promo Pitch · Contrarian

[Style]: Japanese e-commerce funny product-recommendation aesthetic, with bright and vivid colors, exaggerated and lively character expressions, tight and eye-catching pacing, full of the lively product-selling texture of TikTok short videos
[Environment]: A bright and airy indoor gym scene, with large floor-to-ceiling windows arranged next to light gray pillars, several lush green indoor potted plants placed by the windows, neatly arranged fitness equipment faintly visible in the background, long strip LED ceiling lights providing ample illumination, the entire space is clean and tidy with a vibrant atmosphere
[Tone & Pacing]: The overall rhythm is fast and compact. The opening quickly grabs the audience's attention with the character's exaggerated shocked expression, then emotions build layer by layer from disbelief to delighted excitement, finally ending with a lively guiding gesture, full of contagious energy throughout
[Camera]: First-person selfie perspective used throughout, the frame stays fixed to capture the character's face and the product in front of them, no unnecessary camera movement, steadily focusing on the character's expressions and product display to highlight the authenticity of a personal recommendation share
[Lighting]: Even lighting setup combining the gym's long strip soft LED ceiling lights and natural light from the windows, bright and soft light that fully illuminates the character's facial expressions and the fine details of the protein powder bag, the overall lighting is clear and transparent with no obvious harsh shadows
[Character]: 20-25 year old East Asian male, with smooth natural healthy glowing skin, deep defined facial features, neat dark short hair, clean facial contours, no makeup, well-proportioned toned build, wearing a black Under Armour athletic short-sleeve shirt, energetic and lively temperament, exaggerated dramatically expressive facial expressions, highly guiding movements, with highly contagious emotions shifting from shock to wild excitement

[Shots]
Shot 1:
  - Duration: 0.0sec - 1.5sec
  - Scene Type: Exceptional value price reveal
  - Scene: Young man sitting at a table in the gym, with a bag of apple yogurt flavored VITAS protein powder placed in front of him. His eyes are wide open and mouth slightly agape, showing an exaggerated expression of total disbelief. Then a product price information pop-up appears on the screen, clearly showing the comparison between the regular price and the discounted price.
  - Subject: おいこれ3980円って嘘やろ?普段ご質問400円?
Shot 2:
  - Duration: 1.5sec - 4.0sec
  - Scene Type: Exceptional value price reveal
  - Scene: The man lifts the protein powder bag slightly, leans his body closer to the camera, furrows his brows slightly, keeps his eyes wide open, maintaining his shocked yet excited expression, continuously looking towards the camera. Part of the protein powder bag is visible at the lower part of the frame, paired with Japanese subtitles matching the emotion to emphasize the sense of surprise.
  - Subject: かちゅうやぞしかもリンゴグルト
Shot 3:
  - Duration: 4.0sec - 5.0sec
  - Scene Type: Showcase multiple flavor options
  - Scene: The man's expression instantly shifts to wild excitement, the corners of his mouth lift widely to show his teeth, his eyes light up, radiating the joy of discovering a beloved great product. Eye-catching yellow text with a red border pops up on the screen, the protein powder bag remains visible at the bottom of the frame, the bold text highlights the flavor selling point of the product.
Shot 4:
  - Duration: 5.0sec - 6.5sec
  - Scene Type: Order process guidance
  - Scene: The man breaks into a bright, cheerful full smile, extends his right hand to give a thumbs up then quickly flips his index finger to point at the lower left side of the protein powder bag. The frame is paired with a red downward arrow and guiding text on a yellow background, his finger points precisely at the product packaging to intuitively guide the audience to notice the purchase entry.
  - Subject: 購入は左下からですよ
Shot 5:
  - Duration: 6.0sec - 6.4sec
  - Scene Type: Exceptional value price reveal
  - Scene: The frame holds on the final moment of the man's pointing gesture towards the product, the entire frame maintains a bright and clear appearance.
  - Subject: だから、
[Background Sound]:
- Very upbeat TikTok-style background music, with a light rhythm and a playful comedic twist, moderately high volume, and a melody featuring a 'whoa' style surprising turn sound effect. The style is similar to Japanese internet funny promotional BGM, possibly titled '値段びっくり！', perfectly suited for price comparison, limited-time special offer, and contrast promotional scenarios
[Transition / Editing]:
- Adopts the popular TikTok fast jump cut editing technique, directly switches the frame at every emotional beat, paired with dynamic popping eye-catching text effects, the entire process is fast-paced without dragging, amplifying the visual impact of the product-selling content