MY BABY Minyak Telon Plus… · Promo Pitch · POV Scenario

[Style]: Warm, healing realistic style for maternal and child products, with soft and bright color tones, natural and friendly facial expressions of the characters, full of a cozy daily life atmosphere.
[Environment]: The first half takes place in a warmly and brightly decorated home living room, with light beige walls paired with simple wooden furniture, a fabric sofa and green potted plants; the second half switches to an exquisite modern light-luxury live streaming room, with light-colored marble floors and simple soft furnishings, the environment is clean and premium.
[Tone & Pacing]: The overall rhythm is light and smooth. The pace is lively and relaxed when the child appears to share the product in the first half, and the pace slows down appropriately in the second half of the sales promotion segment, with clear and definite guiding actions, the overall tone is friendly and infectious.
[Camera]: Starts with a front-level shooting angle, gradually switches to product close-up shots as the scene progresses, accurately captures the details of the characters' movements and the product appearance information, the camera movement is stable and smooth without unnecessary shaking.
[Lighting]: Soft and even front fill light is used throughout the whole process, no harsh shadows, the light on the characters' faces is bright and fair, the color reproduction of the product packaging is extremely high, creating a warm and comfortable visual experience, the picture is clean with no dark corners.
[Character]: 7-9 year old Southeast Asian boy with healthy wheat-colored skin, thick eyebrows and big eyes, sunny smile, wearing a bright yellow T-shirt with a light gray knit cardigan and khaki casual pants, holding essential oil to naturally demonstrate the smearing action, showing a bright smile the whole time, in a sincere and cheerful state. 23-27 year old Southeast Asian woman with warm-toned healthy skin, wearing a natural no-makeup daily makeup look, light-colored outfit paired with a matching headscarf, with a friendly smile, relaxed and generous movements, clear and distinct guiding gestures, full of sales affinity.

[Shots]
Shot 1:
  - Duration: 0.0sec - 4.0sec
  - Scene Type: Influencer hands-on experience
  - Scene: In a cozy home living room, the boy stands at the center of the frame, holding a bottle of MY BABY brand baby essential oil in his right hand, looking at the camera with a bright smile, surrounded by slowly floating eucalyptus green leaf special effects in a circling posture, the camera gradually pushes from a full shot to a medium close-up of the character, clearly showing the appearance of the product in the boy's hand.
  - Subject: Halo teman-teman, aku suka My Baby Minyak Telon Plus
Shot 2:
  - Duration: 4.0sec - 9.7sec
  - Scene Type: Demonstrate ease of use
  - Scene: The boy tilts the essential oil bottle slightly, unscrews the cap and pours a small amount of essential oil onto his left wrist, with fine starlight special effects appearing at the wrist position, then the camera switches to a product close-up shot, a shield animation with an 8-hour mosquito repellent logo pops up next to the essential oil bottle, the surrounding eucalyptus leaf special effects keep circling. Finally the frame freezes on the shot of the essential oil bottle and its outer packaging box displayed side by side, with product promotional text at the bottom.
  - Subject: Eukaliptus. Badanku jadi hangat, wanginya enak, dan bantu melindungi dari gigitan nyamuk sampai 8 jam. Yuk, paketan! Ke setiap hari.
Shot 3:
  - Duration: 10.0sec - 18.0sec
  - Scene Type: Strong promotion of selling points
  - Scene: The scene switches to a bright modern light-luxury style live streaming room, the girl wearing a light-colored headscarf holds up a white card printed with the text 'CHECK OUT' with both hands, stands at the center of the frame looking at the camera with a smile, the camera slowly pushes from a full shot to a medium close-up of the character. Promotional prompt text animations pop up one after another in front of the character, then the girl points both hands to the lower part of the frame, a colorful guide button with a shopping cart icon and the text 'Checkout Sekarang!' pops up on the screen, paired with a clicking cursor special effect.
  - Subject: Yuk jangan sampai kehabisan. Check out sekarang juga. Juga klik tombol keranjang dan nikmati penawaran tersebut. terbaik hari ini.
[Background Sound]:
- Upbeat TikTok-style background music with a light, lively rhythm and moderately high volume, featuring electronic synthesizers and drum beats, a catchy melody and repetitive chorus, categorized as pop electronic + light advertising music, tailored for maternal and child product sales scenarios, effectively boosting viewers' purchasing impulse and product memorability.
[Transition / Editing]:
- The transition from the character showing the product to the product close-up in the first half uses a natural fade-in animation combined with eucalyptus leaf special effects to connect the scenes; the second half switches from the product display scene to the live streaming room using a smooth dissolve transition effect, with dynamic text special effects popping up the sales promotion information gradually, the overall transition is smooth and natural.